Tuesday, August 18, 2009
Magic Rules of Selling
Again, you should educate your sales about your product. Because a new buyers, usually have not idea about your product. So let them know about your product.
Ask
Ask them, what makes your product different with other product, the quality of the product, and so on. So when you ask your customers, make sure that you give them some time to think the answer. When they give up, or don't give you the right answer than explain it to them.
Listen
I believe that the best salespeople are the best listeners. Because the time that you waste to listen to what their complaint and question it will help you to understand and end up with high satisfaction of the customers. So when your customers want to ask you more about the product, so you should listen to what they asked about your product, and make sure you know the answer. So they will have no doubt when they buy.
Focus on your customer
Make your presentation about your customers that have been using your product, not about the product or your organization or company. Make your presentation as simple as you can, because if to long and to much. Some customers will confuse.
Trust is Essential
Here is the most difficult part, build a fast trust between you and buyers. Means you need to demonstrate exactly why a prospect should trust you. You can't tell them; you must show them. You can do this by acting in a professional manner, treating the people at your prospect's company with respect and dignity, and respecting the time of your prospect.
Show the Value
The best way to demonstrate value is to show exactly how your solution will benefit your prospect. Showing value means discussing the aspects of your solution that are most relevant to each customer or prospect, in terms that are easy to understand.
Let them choose
I often see sales person that trying to lead buyers to buy but it's clear that a sales will not happen. This often happen, when the buyers are not really interested to buy your product. So, don't push them to much, let them choose.
Sunday, August 16, 2009
A Good Feedback
The goal of feedback themselves is get answers to all the satisfaction or disappointed of your customers on the service. Feedback can help make a good connection between customers and sellers. Because from their answers, you know what you should do to improve your product or service.
There are some basic rules to write a feed back questioner. There are:
1. Must be interesting
Use language that is quite interesting that the feed backer want to reply.
2. Must informative
Feedback questioner’s yang you write should provide information on what is the purpose of feedback.
3. Must specific
In making feedback, try to focus on what you want to know. Because, if it's too long-winded, some of the feed backer will bored or reluctant to answer it. Things that most pains that do not get what you want. So, when you write a feedback, try to make it simple, easy to read and can be easily understood by the feed backers.
4. Use basic rules of grammar and spelling
Use language that is simple and in accordance with the feed backer you. If you intend to ask the customers who are 10-20 years old, make sure that you are using a language that is simple enough so that they can understand. If you intend to ask at the age of 20-40 years, try to use language that is quite complex but still easy to understand.
5. To the point and Make it short
When you write a questioner for a feedback, try to not to kink and length. A good feedback questioner is not more than 10 questions.
After you receive the feedback make sure that you mean it, take an action and treat it like one of your best tools to getting better. Try to always put your self in to their shoes.
Friday, August 14, 2009
4 Important Points to Improve Your Sales
Do you realize that actually, your customers not only pay from the product or services that you give? But also, your service. Some customers prefer a service that's good on the other competitor. Because they want is a different taste of satisfaction in buying something.
In fact, services like fork and spoon, there are can’t be separate. I have several businesses that relate to a good customer service. If I don’t have a good customer service, then business can not run smoothly. And if I’m not taking care about your customer, then I’m going to lose. Because, if I’m not taking care of them, other competitor will take care my customers.
Here 4 points that I use in my business:
1. Educate your customer service
The most important things when you are running a business are your sales know your product. If they don’t know it very well, they won’t sell it very well as well. So, before they jump in to the space work, you should provide them all information about the product. If you sales know your product very well, they will sell it easy. Because when you understand about your product, you will easy to explain to other people about your product right?
2. Build a good relationship with the customers
This is the point for getting more customers. For example, if you run an insurance business; you should to know your full name customers, address, date of birthday, and so on. Why you should know? Because, you should have a good relation ship with them. How difficult to send birthday card every year, give a call to ask their condition, ask about their family? Nothing right?
When you get closer with them, they will feel secure and safe to join your insurance. Will you put some money to someone that you don’t know very well?
Even at first they reject to buy your insurance, but later when you come again and ask them, may be they will.
3. Give real information and be honest
Some people to increase they sales, they wont provide their customer fully information. Or not be honest about the product. If you have two type of product with different use, function, effect, price and so on. Let them know, tell them everything about your product. Let them having their own choice.
4. Customer is a king and always right
Threat your customer just like a king. When they having a problem about your product, tell them with slow till they understand your product and always be nice with them. How if they come to you and angry? First make them calm down, ask them to seat, and let them tell you the problem slowly. Try to listen to they problem and solve it.
The end of their consultation, thank to them to let you know their problem. Remember, no advertising can repair the damage done by failing to properly customer’s concern. Even more damaging to a small business is the “silent complainer.” That’s the customer who simply walks out of your shop without saying a word, and you will never see them again. These silent complainers have friends or family. They will tell other friends and family, and their friends and family will tell another people again.
My final advise, if you stick with this point, your business will go better than before.
6 Keys To Make Your Customers Loyal
Many organization keep on asking how to keep the loyal customers. There are 6 important key things that they should know:
1. WHAT IS YOUR PRODUCT, WHAT MAKE IT SPECIAL?
Some of sales staff do not know what their product it self. So you should educate till they know what your product or service are. Or give them an insensitive program about the product or services it self. What goods or service that you are delivering? How good is your product or service competing with other competitor? What makes you services or goods are different from them?
Let them know everything that they should know, so when they promote the product in front of the customer with full confident (because they have been educate) the customer will easy to trust and purchase the product.
Example: you are doing the services, so you might say that your services are faster than competitors. But keep on saying the truth! If you can’t compete with other competitor, don’t ever think about saying it.
Other example, selling goods, you may say you free local delivering service. Or just pick up the phone and we bring it to your door.
2. LOWER PRICE IS JUST A LOWER PRICE.
Don’t ever think that price is one of your services. Price is just a price. The real customers willing pay you more, not based on the price that you put, if they are satisfied. Don’t ever categorize that your price is one of your marketing tools. Yes, the first things that customer will check is the price. But when it come to your the real customer or loyal customer, price it doesn’t matter anymore.
3. FOCUS ON CUSTOMERS.
In other way to increase your sales is keep on focus to your old or proven customers, cause they will more loyal than your new customers. Some people forget about their old customer, they just keep on trying to get their new customers. But in fact, the most people who come back to you and keep on buying your products are your old customers.
Example: coca-cola, when Pepsi come out with new Pepsi taste, suddenly, coca-cola makes a new coke, and coca-cola does not make and even stop to make. And of course the loyal coca-cola old taste not satisfied with that condition. Coca-cola ignores or even never thinks about their old customer’s preference.
So, in order to keep your loyal customer come back, you better keep on care about them.
4. GET A FEED BACK
There is only one way to know your customers satisfaction. Listen to their complaint and service that they want. You can do it in many ways, such as face to face, by email, by phone and etc.
5. GIVE THE FREE SAMPLE
Biasanya, beberapa product mengalami perubahan, apakah itu dari isinya ato bentuknya. Perubahan seperti itu, biasanya membuat customer merasa tidak nyaman dan berbeda. Oleh karena itu, tiap kali kamu mnegubah product, sebaiknya memberikan free sample. So they know your new product, and they might be. Tell another people about your new product.
I hopefully, with this point can increase your sales immediately.
