Magic Rules of Selling

Tell the product
Again, you should educate your sales about your product. Because a new buyers, usually have not idea about your product. So let them know about your product.

Ask
Ask them, what makes your product different with other product, the quality of the product, and so on. So when you ask your customers, make sure that you give them some time to think the answer. When they give up, or don't give you the right answer than explain it to them.

Listen
I believe that the best salespeople are the best listeners. Because the time that you waste to listen to what their complaint and question it will help you to understand and end up with high satisfaction of the customers. So when your customers want to ask you more about the product, so you should listen to what they asked about your product, and make sure you know the answer. So they will have no doubt when they buy.

Focus on your customer
Make your presentation about your customers that have been using your product, not about the product or your organization or company. Make your presentation as simple as you can, because if to long and to much. Some customers will confuse.

Trust is Essential
Here is the most difficult part, build a fast trust between you and buyers. Means you need to demonstrate exactly why a prospect should trust you. You can't tell them; you must show them. You can do this by acting in a professional manner, treating the people at your prospect's company with respect and dignity, and respecting the time of your prospect.

Show the Value
The best way to demonstrate value is to show exactly how your solution will benefit your prospect. Showing value means discussing the aspects of your solution that are most relevant to each customer or prospect, in terms that are easy to understand.

Let them choose
I often see sales person that trying to lead buyers to buy but it's clear that a sales will not happen. This often happen, when the buyers are not really interested to buy your product. So, don't push them to much, let them choose.